Please don't forget to page mark this two sites Work At Home Online Business.com Opportunity Store and Oraifite.com Community Town Home for All. Many thanks for your support. "How are you? Before I proceed I would not fail to ask of your present system of health which I considered as the most important thing in humanity ". My friend, what you've just read is how I starts my personal letter to friends and family. So what? What that got to do with copy writing? Well; some people are natural born writer...they write in such a way we're hooked by their choice of words they use. By appearing to our inner emotions which some how suppose to makes us take action. Do you believe it? Me probably! You won't believe this, I bought Marlon Sanders Amazing Formula by cheer mistake. I was not interested in learning how to writes sales letter even though many experts (and gurus) said the only way to make money on the net is to build an opt-in lists and learn how to write long copy letter or sales letter. I was looking for Terry Dean's Magical Formula, increase your web site profits in 72 hours or less. I don't know why my brain play tricks on me buying "Amazing formula" instead of " Magical formula". However, It must be my destiny! I use to believed the best way to write sales letter is to tell the truth about a products (or services) and give your personal opinion. The first time I came across the name Marlon Sanders, was an article I read on Jonathan Mizel's Internet Marketing Summit and how this Marlon Sanders guy handed out bottles of little kid's soap bubbles. I thought, this Marlon guy has a nerve, people paid him $2000.00 to be in his submit and he give them bubbles? He then proceeded to get everyone in the submit room to blow bubbles into the air and then at each other. How they all had a lot of fun doing it and then got back to work. Marlon pointed out, "Creativity comes from a child like state". So any time you find yourself with writer's block, just get out your toys and play for a while. You'll be amazed at how productive you'll be if you don't "think hard" at all. This was my first creative writing lesson from the master. After buying the book, I learned from Marlon's Amazing Formula, how to write compelling headlines, how to write subject lines that enticed readers, how to write teasers that pulled readers into the sales letter, and how to write sales letters that could easily achieve a 35% response. Marlon Sanders taught me how to discover the benefits of any product or service. He said "Benefits are a lot like peeling through the layers of an onion. To reach the deepest most meaningful advantages of your product or service. Take each benefit and ask "why do I care about that" or ask "what will that do for me that's even more important". Keep peeling through the layers until the answer is self evident." This one bit of wisdom alone has been responsible for tens of thousands of dollars in sales. When it comes to generating money from SALES letters nothing beats Marlon Sanders' Amazing Selling Formula. It really is amazing because it simply works so well. It's mind boggling actually. It's almost like a giant money magnet that practically forces people to open their wallets and give you their money. As you can tell, I'm totally sold on the formula and won't write a sales letter without it. Now you can find out how I used Marlon's formula to my advantage.
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